Teresa berenice treviño benavides is a research professor of marketing at universidad de monterrey, mexico. However, studies have shown the negative side of using social media. View the profiles of people named teresa benavides
Join facebook to connect with teresa benavides and others you may know Mari and published by springer. Social media has become vital in generation z users' daily lives, as they are the most connected group through social media
With this, the chapter contributes to the literature by proposing a model that explains the process that a generation z user may follow to develop a social media addiction, and the components that this process have. Social media addiction in generation z consumers Implications for business and marketing is written by teresa berenice treviño benavides
