The style is largely an american phenomenon. The term originated in the 1970s during the height of the pimp culture in america. In that film a pimp (albert popwell) drives a cadillac eldorado that does a pretty good job of establishing what an early ‘70s pimpmobile was all about
A fake rolls royce grille A pimp mobile is a term used to describe a car that has been customized or modified in a flashy, ostentatious way An overstuffed landau roof, with, duh, landau irons (that the dirty harry car is missing).