Maxx are both discount retailers that sell a variety of products from department store brands Trademark issues and strategic marketing decisions drove this elegant rebranding The difference is that t.j
Maxx is in the u.s The mystery of why tj maxx is called tk maxx in the uk is solved Maxx is in europe, to avoid confusion with a local store called tj hughes.
Find out how they differ in terms of customer perception and loyalty, and what makes them stand out in the market. But this was still a pretty negligible percentage of tj maxx’s overall total Plus, the term didn’t get any play for tk maxx over in the u.k
