Shop, sell, and connect around things you love Learn how to list items, join live sales, and reach an engaged community while benefiting from low fees. Explore 250+ categories, including coins, sneakers, fashion, electronics, sports and pokémon cards, fashion, plants, jewelry, and more
What is whatnot, and who is it for 881 viewers anime & manga 273 viewers outdoor gear 316 viewers food & drink 436 viewers and whatnot 935 viewers pets 50 viewers entertainment cards 495 viewers Whatnot is a community marketplace for buyers and sellers
Live shopping has arrived in the mainstream Whatnot crossed more than $6 billion in sales in 2025, more than doubling from the previous year, as millions of americans embraced a more interactive way to find what they love. From bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl—we’ve got it all. Founded in 2019 by grant lafontaine and logan head, whatnot has carved a niche by catering to collectors
While competitors like tiktok shop often target fashion or beauty products, whatnot focuses on items such as sports trading cards, memorabilia, and collectibles.
