Pubmatic strikes deal with startup kontext to inject ads into ai chatbots via programmatic auctions the integration enables advertisers to buy ads across a range of ai interfaces through pubmatic. Top news and commentary for technology's leaders, from all around the web. Programmatic ads have entered the chat … bots
On tuesday, pubmatic announced a partnership with kontext, a platform that uses llms to generate relevant ads within ai chatbots The ssp has partnered with kontext, a 2023 startup that enables publishers to feed content to ai systems while ensuring revenue and credit The integration is kontext’s first with an ssp, marking its introduction of ai chatbot inventory into the programmatic.
