The integration enables advertisers to buy ads across a range of ai interfaces through pubmatic or their dsp of choice. Top news and commentary for technology's leaders, from all around the web. Pubmatic (pubm) is rolling out a new integration to help brands place text ads directly within ai chat interfaces using standard adtech tools, adweek’s kendra barnett reports
The ssp has partnered with kontext, a 2023 startup that enables publishers to feed content to ai systems while ensuring revenue and credit The integration is kontext’s first with an ssp, marking its introduction of ai chatbot inventory into the programmatic. Programmatic ads have entered the chat … bots
