Meta pledge to use less personal data for ads gets eu nod, avoids daily fines by foo yun chee and louise rasmussen december 8, 20252:30 pm pstupdated december 8, 2025 Facebook and instagram will let european users see fewer personal ads the upcoming changes follow meta being fined $266 million in april over its ‘consent or pay’ ad model. Meta commits to ‘hybrid’ ad model to settle eu digital rules probe facebook and instagram would introduce a “hybrid approach” for users to opt for a free service driven by less personalized data.
However, regulators have objected to the way this choice was presented to users. The change, set for 2026, could influence global data practices. The commitment comes days after the eu opened an antitrust investigation into meta’s rules governing ai developers’ access to whatsapp.
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