Meta pledge to use less personal data for ads gets eu nod, avoids daily fines by foo yun chee and louise rasmussen december 8, 20252:30 pm pstupdated december 8, 2025 Meta has agreed to make changes to its “pay or consent” business model in the eu, seeking to agree a deal that avoids further regulatory fines at a time when the bloc’s digital rule book is. Business meta pledge to use less personal data for ads gets eu nod, avoids daily fines file photo
The logo of meta is seen at porte de versailles exhibition center in paris, france, june 11, 2025. Meta’s plans to offer eu users an alternative choice to view less personalised ads has been approved by the european commission. The european commission said meta, which owns both platforms, is giving users the option of sharing less data in exchange for less personalized ads.
Meta has secured approval from eu competition authorities for its updated advertising model, a development that shields the company from potential daily fines tied to europe’s strict digital regulations
